Hey, I’m Dave…
I’m a direct response B2B copywriter helping
TECH companies gather more leads, make more sales and grow their bottom lines!
Are you currently using email marketing to grow your business?
If not, you’re missing a huge opportunity to engage with your clients and prospects AND grow your bottom line.
Did you know that for every $1 you invest in your email marketing, you could average $38-44 in sales. That’s 3800% ROI or more!
Before you “call BS,” those aren’t my numbers. According to the DMA (Direct Marketing Association), “Email has an average ROI of $38 for each $1 spent.” (Source: https://www.emailmonday.com/dma-national-client-email-report-2015/)
And that was in 2015. Those numbers hold true today.
So why is email so much more effective than other forms of marketing?
Simple.
If a prospect or client has decided to give you their contact information, you’ve opened the door to establishing your business as one they could like and trust.
You earn that trust by providing a good source of useful, valuable information.
Lead Nurturing Email and Autoresponders
Lead generation is also a major concern for most businesses.
According to a Hubspot report, 80% of marketers report their lead generation efforts are only slightly or somewhat effective. (BrightTALK, 2015) (Source: https://www.hubspot.com/marketing-statistics)
How do you keep the pipeline full of qualified leads?
Give your potential customers valuable information to help them with pain points in their business. You can do this with a free report, case study or white paper highlighting how your product or service solves their problem.
Then you can nurture that relationship with periodic emails.
By providing regular, relevant tips they can use, you become a trusted resource. You’ll be the natural choice when they need the products and services you provide.
I write both lead nurturing emails and lead capturing landing pages. I can also help you with your case studies, white papers and reports.
As a B2B and B2C email and web content copywriter, I have only one purpose…
To help you grow your business by guiding your clients and prospects to take the next step with you.